Where are the headquarters of the Advertising Standards Council of India (ASCI)?
The Food Safety and Standards Authority of India (FSSAI) has signed pact with the Advertising Standards Council of India (ASCI) to proactively curb misleading or unsubstantiated advertisements in the food and beverage sector. As per the MoU, FSSAI has given a ‘suo moto’ mandate to ASCI to process complaints against misleading ads by food companies. ASCI will actively monitor advertisements across various media for this. Additionally, ASCI will also report to FSSAI companies which do not comply with its directions after it has received complaints through the GAMA Portal set up by the Consumer Affairs Ministry. The headquarters of ASCI is located at Mumbai, Maharashtra.