Project India Size launched by Union Government to study Apparel Consumption in India
In Mumbai, the India Size project has recently launched by the Union Minister of Textiles Smriti Irani. It’s a first-of-its-kind project in the history of the country, which aims to arrive at a standard Indian Size for the ready-to-wear clothing industry, on the lines of the standardized sizes available in countries such as the USA, the UK and Mexican. A size chart that is specific to Indian consumers’ measurements will be developed. The project is being undertaken by the Ministry of Textiles, in collaboration with The Clothing Manufacturers Association of India (CMAI). The Minister also launched a Study of Apparel Consumption in India. The report of this study would be ready for release by July 2019. Under India Size, an all-India anthropometric study of measurements of the average Indian apparel consumer will be undertaken. The study will include an analysis of close to 25,000 consumers spread over various age groups, and covering the cities of Mumbai, Delhi, Chennai, Hyderabad, Kolkata, and Shillong. This will enable the study to cover all important regions of the country.