What is a Brand?

A Brand is referred to the name of a product or service, design, a symbol which stands out for loyalty, trust, market appeal, etc. in the eyes of the prospective customers. Brands distinguish a company from its rivals with an aim to create a lasting impression on the target audience. It is a great marketing and communication strategy. The legal recognition given to a brand is known as the trademark. It is one of the most important assets of the company. The brand represents the monetary value of the company in the stock market.  The main features of a brand are:

  • Brand Equity
  • Brand identity
  • Branding communication and logos
  • Brand awareness
  • Brand Loyalty

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