World Tourism Day: September 27

The World Tourism Day (WTD) is being observed every year on 27th September to raise awareness about importance of tourism. Observance of day aims to foster awareness among international community of importance of tourism and its social, cultural, political and economic value.
The theme of this year’s World Tourism Day is ‘Tourism and the Digital Transformation’. It seeks to show importance of digitally advanced tourism sector for improving entrepreneurship, inclusion, local community empowerment and efficient resource management, amongst other important development objectives. It further explores opportunities provided to tourism by technological advances including big data, artificial intelligence and digital platforms.


The World Tourism Day marks adaptation of Statutes of UNWTO (World Tourism Organization) on September 27, 1970. The adoption of these Statutes is considered a milestone in global tourism. The purpose of this day is to raise awareness on role of tourism within international community. It also seeks to demonstrate the impact of tourism sector on social, cultural, political and economic values worldwide.



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