Telugu film industry suffered 300 crores losses in 2013
Year 2013 proved ominous for Telugu film industry as among 170-odd films released till December 7, 2013, only 12 to 14 films were either blockbusters, hits and average grossers, while more than 140-odd films were disasters and left more than 70-odd producers battling for existence. The downslide caused the Telugu cinema industry hefty losses of around Rs 300 crore.
While films like ‘Atharintiki Daredi’ bagged the spot of being most successful this year with 85-crore plus, other films that touched 40 crore mark were-Mirchi, Badshah, Nayak, Seethamma Vakitlo, whereas Gundejari Gallanthaiyinde and Balupu crossed 22 crores, while Prema Katha Chitram, grossed 15 crores and films like Tadaka, touched 10 crore mark and even small movies like ‘Swamy Ra Ra’ ( 7 crores) ‘Anthakamundhu Aa Tharvatha’ and Adda ( 3 to 4 crores) but industry sank deeply under the heap of 100-odd flops.
However, dreary performance of few star films jolted the industry since their films could not even fetch their production cost by a big margin- ‘Ramayya Vasthavayya ( 19 crores out of 35 crores), Shadow ( 12 crores out of 30 crores), Greekuveerudu (10 out of 22 crores), Iddarammayilitho (22 out of 33 crores), Toofan (10 out of 60 crores), Masala (10 out of 24 crores), Bhai (12 cores out of 25 crores) Sahasam (5 out of 11 crores) and the list goes on.
Major factors behind the debacle:
The failure of films and heavy losses can in 2013 can be attributed to certain factors like poor scripts, surging salaries of stars, technicians and rampant piracy and most significantly Telugu audience are not willing to digest crap in the name of star movies and rejected new-age small movies, if they lacked novelty and even the 60-days bandh in Seemandhra added to producer’s woes as it hampered collections of many films.