‘Swastha Bharat Yatra’ national campaign launched for Safe Food

Published: October 17, 2018

The Government of India (GoI) has launched a nationwide campaign ‘Swasth Bharat Yatra’ from October 16 on the occasion of 2018 World Food Day (WFD to create consumer awareness about eating safe and nutritious food for becoming healthy. As per the campaign, a pan-India cycle rally is being organized by Food Safety and Standards Authority of India (FSSAI) to sensitize people about eating safe food and be healthy. About 7,500 cyclists are expected to participate in over 18,000 km relay cycle rally travelling across six tracks through almost every state and UT over 100 days to propagate a powerful message ‘Eat Right India’. The cyclathon will culminate in the national capital on January 27. The ‘Eat Right India’ movement is a collective effort of key stakeholders and citizens and is aligned with Government’s recent focus on public health through its three key programmes – ‘Ayushman Bharat’, ‘Swachh Bharat Mission’, and ‘POSHAN Abhiyaan’.

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