MoU inked between Ministry of Textiles and Flipkart: "ABHIYAAN Flipkart – Kaarigar Ke Dwar" to provide an online marketing platform to handloom weavers
With a view to provide online marketing platform to handloom weavers to boost the handloom sector, empower the weavers and boost manufacturing in the country, Ministry of Textiles, through DC (Handlooms), has inked a Memorandum of Understanding (MoU) with online retailer Flipkart India Pvt. Ltd. Through this exclusive pact, Flipkart will provide weavers in India online marketing platform, infrastructural support in data analytics and customer acquisition to assist them get remunerative prices for their products and expand their business. The weavers will sell their products under their brand name and emerge as an entrepreneur selling his products directly to buyers across the country through the online platform.
Flipkart will also provide DATA analytics and market intelligence which will help the weavers focus only on producing better saleable product ranges. It will help them plan their production and inventory and scale up their business, thus significantly booting manufacturing in rural India and encourage entrepreneurship.
The partnership will connect the artisans directly to the buyer and the support from Flipkart in guiding, packaging, collecting and delivering to the buyer will encourage the artisans in rural India.
Flipkart’s “ABHIYAAN Flipkart – Kaarigar Ke Dwar” to connect the weavers to the buyers across the country will also help resuscitate various arts which are on the verge of extinction and change the face of rural India. This initiative will help rural weavers earn right remuneration for their products without even stepping out of their homes. Thus the children of these weavers will be encouraged to learn and continue the art and stay back in the rural areas instead of migrating to the urban areas for jobs, thereby continuing the rich tradition of Indian art.