M S Dhoni appointed as brand ambassador of bus ticketing platform ‘redBus’
Published: April 20, 2019
Cricket icon Mahendra Singh Dhoni has been appointed brand ambassador of bus ticketing platform ‘redBus’. Dhoni will appear in a hockey player avatar in his first cameo for the brand, slated to be launched soon. According to celebrity managers, Dhoni’s brand endorsement deals can be in the range of Rs 3-10 crore, depending on the size of the company he is associated with and the size and duration of the contract. Currently, the cricketer endorses an array of brands across categories, including fantasy sports firm Dream11, Colgate, MasterCard, Orient Fans, Bharat Matrimony, Indigo Paints, SRMB Steel, and health supplement brand Revital H among others.