#LooReview Campaign: Government and Google launch campaign to review public toilets

Ministry of Housing and Urban Affairs has partnered with Google to launch Loo Review campaign on Google Map. The joint campaign has been launched under aegis of Swachh Bharat Mission – Urban (SBM–U). It will run throughout October and November 2018 in an effort to increase awareness and ease of locating public toilets across India.

Loo Review campaign

This campaign aims to encourage all local guides in India to rate and review public toilets on Google Maps. It is part of feature which allows all citizens to locate public toilets in their cities on Google Maps, Search and t Assistant and also provide feedback on same.  500 plus cities in India with more than 30,000 toilets with name of “SBM Toilet” are currently live on Google Maps.
The campaign will involve and engage Local Guides in India to rate and review public toilets on Google Maps. Besides, use hashtag #LooReview will chance give chance to users to be featured on Google Local Guides’ social channels. Local Guides are people who will share reviews, photos, and knowledge on Google Maps to help people explore the world.


One of the objectives of the Swachh Bharat Mission – Urban (SBM – U) is to provide sanitation coverage through public toilet facilities across cities in India for achieving Open Defecation Free (ODF) status. With around 3400 cities across the country already have achieved ODF status and other cities gearing up towards same. This campaign will address need for ensuring ODF status is sustained through continuous usage and proper maintenance of public toilets.



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