Leslie Berland appointed as CMO of Twitter Inc
Micro blogging site Twitter has appointed Leslie Berland as its Chief Marketing Officer (CMO) of the company.
Prior to this appointment, she was working at American Express (AmEx) as executive vice-president of global advertising, marketing and digital partnerships.
She had joined AmEx in 2005 and had overseen its advertising, sponsorships, media, content and brand identity. She also helped to create AmEx’s first social media strategies.
Leslie Berland was placed at 6th position in Fast Company’s 100 Most Creative People in Business issue and also was included in Advertising Age’s Creativity 50 list.
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