Kerala Tourism launches STREET project

Kerala Tourism is set to launch “STREET Project” at select spots across seven districts, in order to take tourism deep into the interiors and hinterland of the state.

About STREET Project

  • This project will help visitors to experience the diversity of offerings at these places.
  • In the first phase, the project would be implemented in following places:
  1. Kadalundi in Kozhikode
  2. Thrithala & Pattithara in Palakkad
  3. Pinarayi & Ancharakkandi in Kannur
  4. Maravanthuruthu & Manchira in Kottayam
  5. Valiyaparamba in Kasaragod
  6. Kanthalloor in Idukki and
  7. Chekadi in Wayanad.
  • This project has been conceived by Responsible Tourism Mission and is inspired by slogan of the United Nations World Tourism Organization (UNWTO)- “Tourism for Inclusive Growth”.

What does STREET stand for?

STREET is an acronym for “Sustainable, Tangible, Responsible, Experiential, Ethnic, Tourism hubs”.

Theme of the project

Under the project, themes like Green Street, village life experience street, cultural street, experiential tourism street, water street, agri-tourism street, and art street have been planned. These streets will be in line with the peculiarities of the select locations and will also focus on experiential tourism.

Aim of the project

The STREET Project aims to present unique identity of state of Kerala before to travellers. It also offers a huge potential for growth in tourism sector and would bring in significant changes. Project will foster mutually beneficial organic relationships between tourism development and ordinary lives of people in the state of Kerala.

Who will implement the project?

  • This project will be implemented in the Public Private Partnership (PPP) mode.
  • It will involve local bodies and residents of the select locations as stakeholders.

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