Indian Government campaign ‘Find Incredible You’ wins Pacific Asia Travel Association (PATA) Gold Award 2019
The Incredible India campaign – Find the Incredible You – has won the Pacific Asia Travel Association (PATA) Gold Award 2019 in the “Marketing – Primary Government Destination” category. The campaign was released globally by the Union Ministry of Tourism during 2018-19. The campaign focuses on digital and social media and the promotion of Niche Tourism products of the country. The campaign strategy was to shift the focus from the external experience of tourist destinations to the internal experience of travellers themselves. This series of transformative experiences was brought alive through unique storytelling in the format of autobiographies of travellers, with the tagline “Find the Incredible You.PATA Gold Awards are given to tourism industry organizations and individuals making an outstanding contribution towards the successful promotion of the travel industry throughout the Asia Pacific Region. The winners of the awards set industry standards for excellence and innovation and serve as examples for others to follow.