One District, One Product scheme of Uttar Pradesh

The government of Uttar Pradesh has initiated One District, One Product scheme to encourage indigenous and specialized products and crafts of the state. The scheme aims to capitalize the rich heritage of the Uttar Pradesh by reviving them through modernization and publicisation to enhance the reach of these products.

Objective of the Scheme

Uttar Pradesh is a vast state with vast diversity in all facets of life. The diversity of products and crafts in UP is breathtaking. The vast diversity encompasses the ancient and nutritious Kala namak rice, the rare and intriguing wheat-stalk craft, world-famous chikankari and zari-zardozi work on clothes, the intricate and stunning horn and bone work that uses the remains of dead animals rather than live ones, a nature-friendly replacement for ivory. Many of these rich traditions are facing the existential threat. The One District, One Product aims to revive these traditional heritages by reviving them through modernization and publicisation.

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