Bharat Market: National E-Commerce Marketplace launched by CAIT

A National E-Commerce Market place was launched by Confederation of All India Traders (CAIT) called “Bharat Market”.

Highlights

The e-commerce market place will integrate the capabilities of technology companies in order to provide end to end services. The portal will include participation of retailers and aims to bring 95% of retail traders into the platform. It will mainly focus on technology companies to provide end to end services.

The initiative is to be guided and supported by the Ministry of Commerce and Industry.

Measures by GoI

The government of India has taken several measures to develop e-commerce market in the country. Recently, around 200 mandis were added to the E-NAM platform. Today there are around 785 mandis operating under the platform. E-Nam is the National Agricultural Market that was launched in 2016.

Also, the Government of India announced that the Common Service Centres were to take over village level online retail chain. These centres are to do the jobs of Flipkart and Amazon in villages.

E-commerce Policy

The Draft E-Commerce Policy had been released by Department for Promotion of Industry and Internal Trade. The policy aims to address issues of data privacy and consumer protection. The policy also focuses on individual rights over holding data. It restricts cross-border data flow.

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