The marketing manager divides the activities of marketing planning into three divisions: Long term Marketing Planning, Short-term Marketing Planning and Ad hoc Marketing. The details in this regard...
According to the eminent scholar Stanton, “Without planning, company’s operations have no meaning and no direction; there can be no procedure management’s pursuit goals.” Hence, planning is the...
The objectives of marketing planning is to make the best possible utilization of all the human and physical resources so that pre-determined marketing objectives of the firm can...
Planning is the primary function of the management. It is the process of thinking about and organizing the activities required to achieve the desired objectives or goals. The...
Marketing managers must have knowledge of what type of marketing organization they have in place and what type of marketing organization the company actually needs. Following are the...
An organization refers to any system, body or group of people working together to achieve common goals and objectives of the business. It is a mechanism through which...
The term Marketing is derived from the word ‘Market’. Here, Market refers to the place or geographical area where buyers and sellers gather and enter into transactions involving...
A marketing manager is someone who manages the marketing resources of a business or product. He may be responsible for various products and services or be in charge...
In order to create an effective marketing management strategy, business enterprises must have a strong understanding of their own business and the market in which they operate. Following...
Management is the process of getting things done through other people. Following are the five key objectives of marketing management:- Generate customer base The responsibility of the marketing...
