The process of decision making is defined by two techniques: Traditional Method and Scientific Method. Traditional Method This method of decision making is also known as the method...
The marketing manager has to take many decisions that affect the day-to-day activities of the business organization. The purpose of these decisions is to achieve the pre-determined marketing...
A decision is the selection of a course of action (or decision) out of many available alternatives. The marketing manager may be arrived to a particular decision by...
The term ‘marketing mix’ was first coined Prof. Neil H. Borden, the President of the American Marketing Association (AMA) in 1953. It offers an optimum combination of all...
In the competitive market, a successful marketing manager is one who keeps himself in continuous touch with the changes in the market and makes necessary changes in the...
In the modern marketing management, all the marketing activities are pre-planned. The marketing programme is the part of pre-planning. It is the programme of marketing efforts in which...
1. The International Day of Human Space Flight is observed on which day? [A]April 11 [B]April 10 [C]April 12 [D]April 13 Answer: April 12Notes: The International Day of...
Who has been appointed as the Director General of Bureau of Police Research & Development (BPR&D)? [A]Abhay Singh [B]Meeran Borwankar [C]Deepak Jog [D]Arvind Inamdar Show Answer Meeran Borwankar...
Which Indian Army Chief has been conferred with the Officer of the Legion of Honour, the highest French civilian distinction? [A]Bikram Singh [B]Deepak Kapoor [C]Joginder Jaswant Singh [D]Nirmal...
Who has been chosen for 2015 Saraswati Samman? [A]K Aiyappa Panickar [B]Vijay Tendulkar [C]Padma Sachdev [D]Veerappa Moily Show Answer Padma Sachdev Padma Sachdev, Jammu-born poet and novelist, has...
