As per recently report of World Bank, India remained the world’s largest remittance recipient in 2015. It was revealed by the World Bank’s annual report Migration and Development...
Motivational research is a type of marketing research that attempts to explain why consumers behave as they do. By this research, the marketing manager comes to know the...
Consumer Behavior is a branch that deals with the various stages a consumer goes through before purchasing products or services for his end use. In simple words, consumer...
To achieve success in the modern marketing, the marketing manager has to study consumer behavior because he can create, maintain and increase the demand for his companies’ products...
The basis of modern marketing activities is the slogan, “Consumer is the king of market”. A customer purchases the goods and services due to several motives such as...
The concept of market segmentation defines three strategic options of marketing: These are as follows: Undifferentiated marketing strategy, Differentiated marketing strategy and Concentrated Marketing strategy. Undifferentiated marketing strategy...
The consumer market can be segmented on the basis of following categories viz. geographic, demographic, consumer behavioral, psychographic, etc. The following are the most common forms of market...
The concept of market segmentation is based on the fact that the markets are not homogeneous but are heterogeneous. Market represents a group of customer having common characteristics...
The following points explain the procedure of marketing research: Specify the problem The marketing research process begins with the recognition of a problem faced by the business enterprise....
In the modern marketing activities, the marketing research is the systematic gathering, recording, and analysis of useful information about the market for planning and growth of the business...
