Jal Jan Abhiyan

The Jal Jan Abhiyan will be implemented by the Ministry of Jal Shakti and the Brahma Kumaris organization. The main objective of the campaign is water conservation. During the campaign, the volunteers from the organization will conduct public awareness campaign on preserving water. The campaign is to run for eight months. They will focus on building new water bodies and also on preserving more than 5,000 water bodies. The target of the campaign is to reach at least ten crore people and organize 10,000 programs.

What is the plan?

The Brahma Kumaris organization is deploying its Raja Yogis to conduct the campaign. Raja Yogis are well-versed yoga practitioners. They will inspire people to prevent water wastage and pull them into the concept of a sustainable world. During the campaign, the participants will take a water pledge on using water wisely, and consume it judiciously.

Brahma Kumaris

The organization originated in Hyderabad, Sindh (today the place is in Pakistan). Today the headquarters of the organization is located in Mount Abu, Rajasthan. The founder of the organization was Lekhraj Kriplani. Today he is called the OM BABA. The organization is spread across different parts of the world.

In 1980, the organization registered with the UN Department of Public Relations. In 1983, it received “Consultative Status” from UNESCO.




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