Matdata Junction

October 4, 2022

The Chief Election Commissioner of India Rajiv Kumar launched the radio series “Matdata Junction”.

Key facts

Matdata Junction is a year-long voter awareness programme launched jointly by the Election Commission of India (ECI) and the All India Radio (AIR).
This radio series has a total of 52 episodes.
It was produced by the ECI in collaboration with the AIR.
This programme is a mixture of information and entertainment.
It aims to address the apathy of urban population towards voting and create awareness about the importance elections in the safety of democracy.
The programme will provide insights about how the elections are conducted in inclusive, accessible, transparent, free, fair and inducement-free manner.
It would last for 15 minutes and will be aired every Friday during 7 to 9 PM slot on the All India Radio network.
It will be broadcasted in 23 languages, including Hindi, English and other regional languages.
The programme will focus on various aspects of the election and related processes from the perspective of voters.
The episodes will be theme-based, like voter registration, EVMs, informed and ethical voting, value of vote, inclusive and accessible elections, stories of election officials, model code of conduct, IT applications etc.
The programme has interactive messaging feature that encourages eligible as well as first time voters to vote and make informed decisions during the elections.
It will cover drama, storytelling, experts’ interview, quiz as well as songs produced by the SVEEP (Systemic Voters’ Education and Electoral Participation) division of the ECI.
It also has Citizen’s Corner that enables citizens to make query and provide suggestions to improve the election process to make it more participative and inclusive.
The theme for the first episode is “Voter Registration”. It will be aired on 7^th of October this year.
The programme will also be broadcasted on Twitter, News on AIR app and YouTube.