The World Health Organization (WHO) has recently launched a new alcohol control initiative ‘SAFER’ to prevent and reduce alcohol-related death and disability. It provides five high-impact strategies that can help governments reduce the harmful use of alcohol and related health, social and economic consequences. The WHO-led initiative and action package aim to support global target of reducing harmful use of alcohol by 10% by 2025. It is the newest WHO-led roadmap to support governments in taking practical steps to accelerate progress on health, beat Non-Communicable Diseases (NCDs) through addressing the harmful use of alcohol, and achieves development targets.