What is consumer jurisprudence?

Consumer jurisprudence is the study of such legal principles, precepts and judicial decisions which regulate control and protect the interest of the consumers in the effective realization and administration of consumer justice. It is therefore, the body of law concerning with market-place whereby varying interests of the predominant groups of sellers and consumers are reconciled adjusted and balanced on the matrix of business morality and well-being of the consumers by protecting them against abuses, impurities and misrepresentation of consumer goods.