PATA Gold Award won by Incredible India Campaign

In what could be a major boost to the government’s vision to develop India as a global tourism hotspot, the flagship tourism campaign of India, the Incredible Indian Campaign has been awarded the PATA Gold award.

What is PATA Gold award?

• The Pacific Asia Travel Association (PATA) Gold Award is an award given by the PATA. Pacific Asia Travel Association (PATA) is an internationally acclaimed not-for-profit association which acts as a catalyst for the development of travel and tourism to, from and within the Asia Pacific region.
• PATA Gold Awards are given to tourism industry organizations and individuals who make an outstanding contribution towards the successful promotion of the travel industry throughout the Asia Pacific Region.
• In an event which attracted 198 entries from 78 countries, Incredible India won the award in the Marketing – Primary Government Destination category.

What is Incredible India?

The Ministry of Tourism releases tourism promotional initiatives annually. These global media campaigns are released under the Incredible India brand-line in the Television, Print, Digital, and Social Media after an assessment of key and potential foreign markets.

The Incredible India 2.0 Campaign was launched in September 2017. This marked a shift from the generic promotions which were undertaken globally to promote niche plans and focused on digital content creation.