Answer: Creativity and cultural industries
Notes: At the recent World Audio Visual Entertainment Summit (WAVES) in Mumbai, the Prime Minister highlighted India’s growing Orange Economy driven by content, creativity and culture. The Orange Economy, also called the creative economy, covers sectors that are based on cultural and creative ideas. As per the United Nations Economic Network, it focuses on using creative assets to boost economic growth and development. It combines economic, cultural and social factors while linking with technology, intellectual property and tourism. It includes industries based on individual talent, skill and innovation that can generate jobs, income and cultural value.
