Global Tourism Resilience Day is observed every year on February 17 to highlight the tourism sector’s resilience and adaptability. On 17 February 2023, the world observed the first Global Tourism Resilience Day, created by a United Nations resolution led by Jamaica, promoting tourism that “bounces forward.” Tourism resilience focuses on strong systems, diversification and crisis-readiness, not just tourist numbers or foreign exchange earnings. India treats tourism as national infrastructure—economic, ecological and cultural—to prevent collapse during crises. Dekho Apna Desh promotes domestic travel across regions and seasons, reducing dependence on international visitors.
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