Union Minister Dr. Jitendra Singh inaugurated the 2025 Lavender Festival, organized by Council of Scientific and Industrial Research–Indian Institute of Integrative Medicine (CSIR–IIIM) Jammu in Bhaderwah town of Jammu. The festival celebrates Bhaderwah’s rise as a national centre for agri-business innovation and lavender farming. It is part of India’s ‘Purple Revolution’, a key initiative under the Aroma Mission to increase farmer incomes through aromatic crops. Bhaderwah has become the lavender capital of India, transforming conflict-hit villages into agro-prosperity zones.
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