Answer: Catch the rain, where it falls, when it falls
Notes: The National Water Mission’s (NWM) campaign named “Catch the Rain” has been launched with the tagline “Catch the rain, where it falls, when it falls”. This campaign urges the states and other stakeholders to create appropriate Rain Water Harvesting Structures (RWHS) that is suitable for all climatic conditions. This campaign has been launched by PM Narendra Modi.
