The Joda East Iron Mine (JEIM) of Tata Steel has been honored with the prestigious Golden Peacock Innovation Management Award for the year 2017 for driving innovation in mines. The award was given at Institute of Directors India’s 2nd Global Convention held at Singapore. The award provides not only worldwide recognition and prestige, but a competitive advantage in driving business. The JEIM is one of the fully mechanised captive iron mines of Tata Steel. It is rated five star category mines by the Government for doing sustainable mining. Some of the innovations implemented in JEIM include digitisation in excavation of iron ore, use of iron waste for sustainable mining.