Answer: Women
Notes: In October 2025, Lxme, India’s leading financial platform for women, has launched LxmePay, the country’s first Unified Payments Interface (UPI) exclusively for women. LxmePay aims to turn everyday transactions into smart financial opportunities for women. While UPI is fast and convenient, it often leads to overspending and loss of tracking. LxmePay solves this by offering Digital Gold Rewards, earning gold on every transaction, including money received from other users. Features include Expense Tracker, Bill Payments, and exclusive deals on women’s brands for seamless money management. It empowers women to spend smartly, budget, save, and invest.
