Kerala government initiates a ‘water literacy’ campaign to create awareness about importance of water conservation in State

The Kerala State Literacy Mission Authority has initiated a ‘water literacy’ campaign with the involvement of 70,000 students aiming to create awareness about the importance of water conservation in the State. As per the campaign, every student will take classes about water conservation for 15 families in their locality. Approx 10 lakh people will be benefited from the campaign, which is scheduled to be held from June 20 to September 20. The purpose of the campaign is to improvising the knowledge of students as well as people regarding importance of water, prevention of water pollution, water conservation and laws related to water management.