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What is a Cash Cow?

A Cash Cow refers to a business, a product or an asset which when acquired and paid off further gives constant cash flows throughout its life. It is often referred to in an industry which shows slow growth otherwise. It is one of the categories in the growth matrix given by Boston Consulting Group. Very […]

What is Behavioral Segmentation?

Behavioural segmentation refers to the classification of organizations and individuals on the basis of their behaviour towards different products. Consumers are also classified on the basis of the frequency of their purchase or using the product. Various factors are considered for grouping individuals like spending habits, consumption, lifestyle, product use etc. It is thus useful […]

What is an Advertorial?

An advertorial is an advertisement of a product or service usually in newspapers, magazines, websites etc. which gives complete information about the product or service in form of an article. The brand or the company pays the publisher suitable money for the same. They are thus completely paid content. It is a marketing tool to […]