Ravi Shankar Prasad
The Union IT Minister Ravishankar Prasad has recently launched “Digidhan Abhiyan” to enable every citizen, small traders and merchants to adopt digital payments in their everyday financial transactions. During the campaign, citizens will be informed about various modes of digital payments by educating them to download, install and transact digital payments. Beside this, the IT Minister has also launched Digishala TV Channel. It is a free-to-air channel which will educate people about digital payment and is available on DTH service. The channel will encourage people for digital payment in their everyday life. The channel will be airing shows targeted at the rural and suburban population to inform them of various aspects of going digital like e-wallet, UPI, USSD, AADHAAR and usage of cards through talk shows and demonstrations. The services will initially be available in Hindi and English and later in local languages as well.