Answer: Amitabh Bachchan
Notes: The Central Board of Excise and Customs (CBEC) has appointed Bollywood megastar Amitabh Bachchan as new brand ambassador for Goods and Services Tax (GST). A 40-second video “GST - An initiative to create a unified national market” featuring him has already been shot and is being circulated by the Finance Ministry. In the video, Bachchan explains GST as a unifying force just like the three colours in the national flag. The GST will simplify a web of taxes, regulations and border levies by subsuming an array of central and state levies including excise duty, service tax and VAT.
