Answer: Parasocial
Notes: Cambridge Dictionary named ‘parasocial’ as the Word of the Year 2025 due to rising one-sided emotional bonds with celebrities, influencers and Artificial Intelligence (AI) chatbots. More than 6,000 new words were added in 2025, including ‘delulu’, ‘slop’, ‘skibidi’ and ‘tradwife’. The term ‘parasocial’ first appeared in 1956 when sociologists studied TV viewers’ emotional ties with on-screen personalities. In 2025, parasocial bonds grew with YouTubers, influencers and AI bots, reshaping online trust, fandom and digital behaviour.
