Q. Which is an external factor of the marketing environment? (MPPSC Assistant Prof 2022)
Answer: Technology factor
Notes: Technology factor is an external element affecting marketing environment. It influences production, marketing, and distribution. Nature of product and Position of institute are internal factors within the organization. External marketing environment factors include economic, social, political-legal, and competitive aspects. Technology advancements can create new opportunities and threats for businesses. Staying updated with technology trends impacts competitive advantage in marketing.