Answer: Saudi Arabia
Notes: Saudi Arabia launched TOURISE, a global platform for the next 50 years of tourism. TOURISE unites public and private leaders in tourism, technology, investment, and sustainability. It aims to unlock high-value investment and reset the tourism industry. The platform includes digital collaboration, working groups, and partnerships for long-term transformation. TOURISE will publish white papers and global indices on tourism, sustainability, and the economy. Saudi Arabia’s Minister of Tourism, Ahmed Al-Khateeb, emphasized adapting to technology and sustainability. The inaugural TOURISE Awards will honor achievements in sustainability and tourism innovation. The first TOURISE Summit will be held in Riyadh in November 2025.
