Q. Which campaign runs under Madhya Pradesh's Beti Bachao Beti Padhao Scheme? (MPPSC AE 2021)
Answer: Pankh
Notes: The Pankh campaign was launched by the Madhya Pradesh government under Beti Bachao Beti Padhao on 24 January 2021 by CM Shivraj Singh Chauhan. PANKH stands for Protection, Awareness of rights, Nutrition, Knowledge, and Health, aiming for the overall development of the girl child. Ladli Laxmi Yojana is another separate initiative in Madhya Pradesh for girls. Beti Bachao Beti Padhao is a central government scheme launched in 2015 to address declining sex ratio and promote girl child education and welfare.