In the Ho tribal society of Jharkhand, the bride price is known as Gonong. Gonong is the customary payment made by the groom's family to the bride's family during marriage. The Ho tribe is one of the major tribes in Jharkhand, along with Santals, Oraons, and Mundas. Terms like Diku, Bapla, and Birua have different meanings unrelated to bride price in the Ho community.
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