Answer: Monopolistic Competition
Notes: The toothpaste market consists of many producers selling differentiated products, such as whitening, herbal, and medicated variants. Major companies include Colgate-Palmolive, Dabur, Patanjali, Unilever, and Procter & Gamble. Products differ in features, branding, and ingredients. Firms have some pricing power due to product differentiation. The market structure matches the definition of monopolistic competition with several competitors and product variety.
