Answer: West Bengal
Notes: ITC Limited launched the ITCMAARS (Metamarket for Advanced Agriculture and Rural Services) app and “phygital” ecosystem in West Bengal. The app and ecosystem aim to bring the benefits of digital technology to farmers in the state. ITCMAARS is a “phygital” ecosystem, which combines physical and digital interventions. The app and ecosystem offer farmers a range of agricultural solutions, including Advanced crop advisory services, Market access and financial services.
