#LooReview Campaign launched by Union Government in partnership with Google
The Ministry of Housing and Urban Affairs, under the aegis of Swachh Bharat Mission – Urban (SBM – U), has partnered with Google to launch Loo Review campaign to encourage all local guides in India to rate and review public toilets on Google Maps. This campaign is part of a feature which allows all citizens to locate public toilets in their cities on Google Maps, Search and the Assistant and also provide feedback on the same. The joint campaign to be run throughout October and November 2018 is an effort to increase the awareness and ease of locating public toilets across India. The campaign will involve and engage Local Guides in India to rate and review public toilets on Google Maps, and use the hashtag #LooReview for the chance to be featured on Google Local Guides’ social channels. Local Guides are people who share reviews, photos, and knowledge on Google Maps to help people explore the world. Currently, 500+ cities in India with more than 30,000 toilets with the name of “SBM Toilet” are live on Google Maps.