Odisha government launches a 360 degree nation-wide publicity campaign publicity campaign for 2018 men’s hockey World Cup
The Government of Odisha has launched a 360 degree nation-wide publicity campaign “Heartbeats for Hockey” to attract fans for 2018 men’s hockey World Cup. The movement attempts to get India behind the game by way of music, entertainment, fashion, pure sport and panel discussions. Each time anyone holds the custom-made hockey stick, named ‘Heart Beat’, their heart beat will be recorded as a pledge to support hockey. The ‘Heart Beat’ will take a round of the country through ‘Hockey Adda’, a curated on-ground discussion platform for hockey players and experts. The event will take place at the Kalinga Stadium in Bhubaneswar from November 28 to December 16. The state is the title partner for the hockey event and Odisha Tourism is the host partner. The maximum players in the national team are also from Odisha.