Kerala government launches Subodham project to end liquor, drug abuse

Kerala government has launched Subodham, a major campaign in a bid to wean people away from addiction to liquor, drug and other substance abuse.
It was launched by Chief Minister Oommen Chandy and Art of Living Foundation founder Sri Sri Ravishankar.

About Subodham project

  • Subodham project aims to free one lakh people in the state each year from alcohol addiction, through systematic, comprehensive awareness campaigns.
  • It also aims to achieve the ambitious target of making the state totally alcohol free over the next 10 years.
  • The project is supported by the United Nations International Children’s Emergency Fund (UNICEF).
  • Several non-governmental organisations (NGOs), religious leaders and other stake holders are also participating in the project.
  • Under this project, state government also has decided to introduce anti-drug and alcohol awareness content in the curriculum from the academic year 2016.

The Subodham project is envisaged by the state excise department and will be implemented by a high-level committee comprising experts from various fields.
This project is also state government’s first step towards ‘Punarjani 2030 Project’, an initiative to completely eradicate the menace of substance abuse.



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