India ranked as 9th most valuable nation brand in world
India has been ranked as the 9th most valuable nation brand in the world, according to UK-based consultancy Brand Finance’s Nation Brands 2018 report. Despite, India lost one spot to rank, its brand value increased by 5% to $2,159 billion. The US topped the list with a brand value of $25,899 billion, an increase of 23% from the previous year. China ranked 2nd position with a brand value of $12,779 billion, followed by Germany ($5,147 billion), UK ($3,750 billion), Japan ($3,598 billion) and France with $3,224 billion of brand value. The Brand Finance measures the strength and value of the nation brands of 100 leading countries using a method based on the royalty relief mechanism employed to value the world’s largest companies. Its research covers nation brand strength, royalty rate, revenues, Weighted Average Cost of Capital (WACC) and brand valuation, among other things.