Four Bengali sweets to get GI tag

West Bengal government is planning to get Geographical Indication (GI) tag for four traditional sweet delicacies of the state.
These four traditional sweet delicacies are Moa of Jainagar, Sarpuria of Krishnagar, and Mihidana and Sitabhog of Burdwan.
Key facts

  • GI tag will help to protect these sweets from cheap imitations and also help preserve their quality. It will also help to boost their exports.
  • Jainagar-er moa: It is made of puffed rice and date palm jiggery. It is famous in Jainagar in South 24 Parganas district of West Bengal.
  • Sarpuria: Made of milk cream and is famous in Krishnagar area of Nadia district.
  • Sitabhog and Mihidana: They are rice-based sweets from Burdwan.

Geographical Indication (GI) tag: It is given to products that have a specific geographical origin and possess qualities or a reputation that are due to that origin. In India, GI registration is governed by the Geographical Indications of goods (Registration and Protection) Act, 1999.



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