Answer: World Health Organization (WHO)
Notes: Recently, the World Health Organization (WHO) launched the “3 by 35” Initiative to tackle non-communicable diseases (NCDs). It urges countries to raise taxes on tobacco, alcohol, and sugary drinks to achieve at least a 50% real price increase by 2035. NCDs like heart disease, cancer, and diabetes cause over 75% of global deaths. Higher taxes could prevent 50 million premature deaths over 50 years and generate USD 1 trillion in public revenue in the next decade. Between 2012 and 2022, around 140 countries already raised tobacco taxes, showing large-scale change is achievable.
