Oxford University Press named ‘brain rot’ as the Oxford Word of the Year 2024. It describes cognitive decline caused by consuming trivial social media content. The term gained popularity amid trends like digital detoxes to counter mental fatigue. It reflects concerns about technology’s impact on human thought and habits. Public voting chose ‘brain rot’ over contenders like ‘heat domes’ and ‘neurospicy.’ Over 37,000 people participated in the voting, highlighting its cultural relevance. The term’s casual tone appeals to younger audiences and raises awareness about mental health. Past winners include ‘goblin mode’ (2022) and ‘climate emergency’ (2019).
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