Answer: An advertisement that duplicates the brand image of one product to promote another product of the same brand
Notes: The Health Ministry has asked the Sports Authority of India (SAI) and the Board of Control for Cricket in India (BCCI) to stop surrogate advertising of tobacco and alcohol products by sportspersons. Surrogate advertising uses the brand image of one product to promote another, often due to legal restrictions on advertising the original product. Brands like liquor and tobacco companies use this method to subtly promote their products by advertising similar or different items under the same brand name. This helps maintain brand recognition and legally spread their message, a process known as "brand extension."
