World Health Organization (WHO)
Recently, concerns were raised that low tobacco prices in India are making it hard to control tobacco use, unlike in other countries where higher prices have reduced smoking. This weakens the World Health Organization’s (WHO) MPOWER framework, which aims to reduce tobacco-related diseases, including cancer. The MPOWER framework was introduced by WHO in 2008 under the WHO Framework Convention on Tobacco Control (WHO FCTC). It includes six key measures: Monitoring tobacco use, Protecting people from smoke, Offering help to quit, Warning about dangers, Enforcing bans on promotion, and Raising taxes. These steps are proven to reduce tobacco demand and help smokers quit.
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