The National Mission for Clean Ganga (NMCG) is organizing Ganga Utsav- The River Festival 2024 on November 4 at Chandi Ghat, Haridwar, marking the Ganga River as the 'National River.' The festival promotes Ganga conservation, its cultural and spiritual importance, and public cleanliness awareness. It will be the first Utsav on the riverbank, with celebrations across 139 districts and a major event in each Ganga basin state. It aims to strengthen people’s connection with the Ganga, foster river conservation, and raise awareness on preventing river pollution.
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