The Karnataka government has launched the Bengaluru city logo on December 24, 2017 for branding the city as a tourism destination. With this, Bengaluru has become the first Indian city to get its own logo. The logo was designed by Nammur, a design start-up, which won a contest and received a prize money of Rs 5 lakh from the government. The logo of the city, which is derived out of its own name, highlights the letters b, e, and u of Bengaluru in red and the other letters in white. The logo ‘Be U’ highlights the cosmopolitan culture of the city and is expected to build the city’s image on the global stage.